Use case: Agencies
You run the ads. Somebody else owns the website.
Getting a client to build a landing page for every campaign takes weeks. Lens needs one short snippet in their site's head, then the copy for each of your campaigns is managed from your account.
Each client is a site. Each of their campaigns is a Lens campaign.
Add each client's website as its own site in one Lens account and switch between them from the dashboard. How many sites one account holds depends on the plan. The holdback rate is set per site, so every client gets their own control group, and their results never mix with another client's.
| In Agencies | Carried as | Example |
|---|---|---|
| Client website | Lens site | acme-dental.com |
| Client campaign | utm_campaign | acme-invisalign-consults |
| Their control group | Site holdback rate | 0 to 20% of campaign visitors |
| Your naming convention | utm_source / utm_medium | Keep it identical across clients |
A dental client with two campaigns
Campaign A to adults searching for clear aligners. Campaign B to parents looking for a family dentist.
Original headline
Modern dentistry for the whole family.
Campaign version
Clear aligner consults on weeknights, with the cost laid out before you book.
Without Lens, both campaigns land on the family homepage because nobody at the practice has time to build two pages. With it, the aligner campaign gets the page its searchers expected, and the family campaign keeps the original.
Illustrative exampleA made-up business, written to show the idea. Not a customer's page.
What the rollout looks like
- Ask the client's web person to paste the Lens snippet into the site's head. It works on WordPress, Webflow, Shopify, Google Tag Manager or hand-written HTML.
- Lens scans the pages you choose and lists every headline, paragraph and button. Mark anything legally sensitive as off limits; footers and legal text are protected automatically.
- Nothing goes live until someone picks and publishes the copy. Agree with the client who approves wording before the first campaign ships.
- Be clear with clients about what exists today: one login manages the sites, and reporting is the Lens dashboard itself. There are no client logins, team seats or exported reports yet.
Questions
Can my client log in and see their own results?
Not yet. Lens has no separate client or team logins today, so results are shown from your account.
What if the client changes their website?
Rescan the page in Lens. Copy slots follow the page structure, so a redesign means checking that each slot still points at the right element.
Is there a white-label version?
No. The dashboard you work in is Lens-branded. Visitors to the client's site only ever see the client's own copy: Lens adds nothing visible to the page.
Give your next campaign its own page copy.
Add the tag, paste one ad link, pick the copy and let the control group tell you whether it helped.