Use cases
Every ad channel targets differently. Your page should follow.
Lens works the same way everywhere: it reads the campaign from the link. What changes by channel is how you get the audience into that link.
How Lens matches a visit to a campaign
The ad
Someone clicks your ad.
The link
It carries three campaign tags:
The page
Lens matches all three exactly and shows that campaign's copy.
No tags, no match: everyone else sees your original page.
Google Ads
They searched for something specific. Your page should say it back.
A search ad is written for a query. Most landing pages are written for everyone. Lens gives each Google Ads campaign its own version of the page and shows you whether it converts better.
Read the Google Ads guide Get your setup plan for Google AdsLinkedIn Ads
You targeted operations directors. Your page still talks to everyone.
LinkedIn is the one channel where you choose the job title. Lens lets the landing page speak to that job title, campaign by campaign.
Read the LinkedIn Ads guide Get your setup plan for LinkedIn AdsMeta Ads
The creative stopped the scroll. The page has two seconds to keep them.
Meta ads win on a hook and an image. When the page opens on something unrelated, the visitor is gone. Lens lets each campaign land on copy that picks up where its creative left off.
Read the Meta Ads guide Get your setup plan for Meta Ads
For agencies
You run the ads. Somebody else owns the website.
Getting a client to build a landing page for every campaign takes weeks. Lens needs one short snippet in their site's head, then the copy for each of your campaigns is managed from your account.
Whatever the channel, it starts with the link.
If your ads carry UTMs, Lens can give each campaign its own version of your page.