Pricing

Start free. Upgrade when the data says to.

Plans differ in how much traffic, how many sites and how many campaigns they cover. The limits below come straight from the plan catalog Lens bills against.

Free

$0

Try Lens on one page with one campaign.

Up to

  • 1,000 visitors/mo
  • 1 site · 1 page
  • 1 campaign
  • 5 slots per page
  • 15 AI generations/mo
Get Started

Starter

$149/month

For growing teams running campaigns across multiple pages.

Up to

  • 15,000 visitors/mo
  • 5 sites · 5 pages each
  • 10 campaigns
  • 8 slots per page
  • 1,000 AI generations/mo
Upgrade

Growth

$349/month

For teams running real campaigns across multiple verticals.

Up to

  • 50,000 visitors/mo
  • 10 sites · unlimited pages
  • 25 campaigns
  • Unlimited slots
  • 5,000 AI generations/mo
Upgrade

Scale

$799/month

Lens embedded across all properties. Invisible vs. ad spend.

Up to

  • 250,000 visitors/mo
  • Unlimited sites & pages
  • Unlimited campaigns
  • Unlimited slots
  • Unlimited AI generations
Upgrade

Enterprise. Custom deployment with dedicated support. Talk to us about Enterprise.

Pricing questions

Do I need a card to start?

No. The free plan needs no card. You only enter payment details when you upgrade.

What counts as an AI copy generation?

Each time Lens writes copy for you, whether that is the options for a new campaign or a single option you regenerate, it draws from your monthly generations. Copy you write or edit yourself does not.

What is a copy slot?

One block of text on a page that a campaign may rewrite: a headline, a paragraph, a button. The slot limit is per page.

Can I change plans later?

Yes. Upgrades happen inside the app whenever you need more visitors, sites or campaigns.

Which currency are these prices in?

US dollars, billed monthly.

Try it on your own campaigns.

Start on the free plan, publish one campaign and read the result before you pay for anything.