Articles
Short, practical reads on landing pages, UTMs and proving what actually worked.
Before you rewrite the ads, check what happens after the click.
Read the article: The ad found the right person. The page made them start over.Sometimes you need a different word. Sometimes the whole headline needs a different point.
Read the article: When swapping a keyword isn't enoughEight ad groups. Eight landing pages. Then your pricing changes. There is a simpler way to keep the message matched.
Read the article: Does every ad group really need its own landing page?A better conversion rate is encouraging. The counts behind it tell you how much confidence it deserves.
Read the article: More conversions. But did the new copy cause them?The monthly fee is easy to compare. The work behind it is where the decision gets interesting.
Read the article: What website personalization software actually costsLens gives each ad campaign its own version of your page and measures the lift against a control group.
